Almost synonymous with the Ikea name, is the font Futura. Used for over 50 years in their catalogs and advertisements, Futura is an interesting and easy to read font, designed for print as well as the screen. The most surprising element in all of this is the change to Verdana, which was designed by Microsoft around 1996. Verdana is a sans serif humanist font, designed to be easy to read on screen in small sizes. Ikea made the move apparently because Verdana is much more “cost-effective”, being widely available in more countries than Futura – as well as being more “modern”.
I have included a sample which I found online:
If you ask me, Futura is far more interesting.
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